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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, March 10, 2016

[SIMTOS Monthly] Visit Online Matchmaking4U and Enjoy!


 
Visit Online Matchmaking4U and Enjoy!
-Renewal Matchmaking4U-

 Matching program that open on 1st Feb. 2016 is very popular to not only exhibitors but also visitors. About 80% of exhibitors and more 2000 visitors completed registration for marketing information such as company name, e-mail, phone, interesting products, main customers and etc to participate in Matchmaking4U. 

 SIMTOS 2016 Matchmaking4U completed 1600 matching that is much more 1085 in SIMTOS 2014. 500 of them confirm the meeting in SIMTOS 2016. What is competitiveness of Matchmaking4U? SIMTOS official secretariat said four differentiation.

 First differentiation is effort to improve matching rate. Secretariat researches marketing information such as industry, interesting products, website, main customers and etc to exhibitors and visitors. The information is needed when matching. 

 Second differentiation is to boost quality of meeting. They improve quality of meeting by dividing interesting products(handling products) from two steps to three steps. Visitors could meet exhibitors who are proper for them.

 It’s possible to arrange the meeting with companies who want to meet anytime because SIMTOS secretariat would keep running Matchmaking program(b2b.simtos.org) after SIMTOS 2016 to develop oversea market and build relationship between exhibitors and visitors. That’s third differentiation.

 Forth differentiation is consideration for visitors. SIMTOS would provide participants in Matchmaking4U with services like the meal and transportation fee. Also oversea visitors who are invited from exhibitors could be offered expense in case of more 3 times matchmaking.  

 SIMTOS plans to start scheduling to success Matchmaking4U in March. Also they would build timetable for that participants could manage meeting and confirm meeting time.

Monday, November 30, 2015

[Monthly SIMTOS] SIMTOS 2016 to be a 'Bridge' between Exhibitors and Visitors


SIMTOS, to be a 'Bridge' between Exhibitors and Visitors
- Step 1: 70% of exhibitors have finished online registration of their products and marketing information!
- Step 2: Visitors can register their marketing information from now on!


 
 The secretariat of SIMTOS, Korea Machine Tool Manufacturers' Association
(KOMMA, as follows the secretariat), has stated that it is going to open online marketing information registration for visitors as of November 18th since the online marketing information registration for exhibitors has come to the finish. The secretariat has developed a distinguished online matchmaking program. The program is designed to create business environment where both exhibitors and visitors share information and find each other easily and spontaneously. ‘Online marketing registration for exhibitors’ is one of the secretariat's efforts to make the exhibition more prosperous. It is said that 70% of 675 exhibitors have registered their information.

>> Evolving Matchmaking4U*, connecting online and offline

 It is expected that approximately 800 exhibitors and 100,000 visitors from all over the world will attend the biggest market place of manufacturing technology, SIMTOS. Both exhibitors and visitors will be exploring each other's products and technology to make business opportunities. Unfortunately, 5 days are not enough time to increase business possibility. That is why the secretariat has been making its effort to be a bridge between exhibitors and visitors. From 2014, the secretariat has launched its unique business meeting program, 'Matchmaking4U.' The program connects visitors to exhibitors so that exhibitors can make profits and go overseas. 

 In 2016, the secretariat has developed its own online matchmaking program to enable both exhibitors and visitors find each other easily and spontaneously. Each exhibitor and visitor enter their information online including interesting products, handling products and industrial fields and share the information to consider business possibility before the exhibition. It will lead to effective matching environment on the exhibition day. 


 * MatchMaking4U is an acronym of MatchMaking for you. It means a customized business meeting
   program of SIMTOS.

>> Online marketing information registration for SIMTOS exhibitors has successfully finished !

  As the first attempt to make a‘participation-oriented’exhibition, the secretariat has opened a service called ‘Online marketing information registration for exhibitors' and the number of exhibitors is 675.

  According to the analysis of online marketing information registration for exhibitors, 469 exhibitors, equivalent of 70% of exhibitors, has registered information such as handling products, interesting buyers, industry demand, bilingual ability and the person in charge. It is an indicator of change that exhibitors recognize the exhibition as an unmissable chance to find optimal partners effectively.

<Status of SIMTOS 2016 exhibitors' marketing information registration (as of 2015.11.17)>

Themed Pavilion
Ratio of Registration
Total
Metal Cutting & Die ·Mold Working Pavilion
69.3%
 
Part, Materials & Motion Controls Pavilion
79.1%
CAD/CAM, Measuring Systems, Automation and Robotics Pavilion
66.4%
Tools & Related Equipment Pavilion
69.6%
Cutting off & Welding Pavilion
53.6%
Press & Metal Forming Pavilion
43.8%
69.4%

 As you can see, 69% of companies which handle Machine Tool and Metal Cutting equipment have registered. 66% are from CAD/CAM, Measuring Systems, Automation companies and 70% are from Part, Materials & Motion Controls. Especially, Part, Materials & Motion Controls has reached almost 80%. It shows that exhibitors of every themed pavilion are highly interested in the pre-marketing process.

>> Industry demand has expanded to the whole aspects of manufacturing industry including automobile, electronics, ship-building, aerospace and heavy equipment

 The analysis also shows exhibitors' industry demand and opinion on visitors. The most popular industry demand was industrial machine and metal die·mold working several years ago. However, 32% of respondents has revealed that they are in demand for electronic, ship-building, aerospace and heavy equipment, saying that it is evenly distributed in the whole manufacturing industry.

 The thing is that market place has been expanded to medical, home appliance, military, energy and construction industry as well as representative manufacturing industry. The industry account for 29% of the whole business demand which means that both exhibitors and visitors have been diversified.

>> ‘Now, exhibitors' turn’online marketing information registration for domestic visitors has started! 
  As online marketing information registration for exhibitors has come to the finish, the secretariat has started the second step of online business platform, online information registration for visitors, which is subjected to those who registered in advance from this month. Visitors who registered in advance are required to enter the purpose of visit, industrial fields, bilingual ability and interesting products on the SIMTOS 2016 website or though the link in the mail sent from the secretariat.

The platform of the secretariat's online counselling system is as follows
① Enter the marketing information for exhibitors → ② Enter the marketing information for visitors → ③ Exhibitors' information share and promotion of exhibit products → ④ Matching between‘handling products-interesting products or related industry-demanding industry’

Once marketing information registration for both exhibitors and visitors is finished, full-scale matchmaking platform is completed. It is a bridge between exhibitors and visitors and also a competitive matchmaking infrastructure.

SIMTOS 2016 is to be held from April 13th to 17th (5 days) in 2016 at KINTEX. If you have registered in advance, you can apply for participation online. For detailed information, please visit the SIMTOS website (www.simtos.org) or call 1599-2721.

 

Tuesday, November 3, 2015

[Monthly SIMTOS] Apply ‘Matchmaking4U’ Program to Meet Business Partners

Apply ‘Matchmaking4U’ Program to Meet Business Partners


 Are you looking for new business partners?

 Then, I’d like to introduce SIMTOS Matchmaking4U program.

 Matchmaking4U is the program connecting the visitors (potential buyers) and exhibitors.

  You could have meetings with SIMTOS exhibitors unlimitedly if you follow the simple steps
   below.




 [Step 1] Online registration for visiting SIMTOS 2016 (
www.simtos.org)


 [Step 2] Check interesting products with additional information   
  - Bilingual ability (English, Chinese, Japanese etc.), industrial fields, company profile etc. 
  - The interesting products you check would be very important information to find the    
     optimal companies. 


 [Step 3] Matchmaking4U online   
  - A buyer can search SIMTOS exhibitors sorted by interesting products and apply for 
    the meetings online, and vice versa.
 

 [Step 4] Advance Matchmaking complete! 
  - If both sides find mutual points to cooperate, the advance matchmaking completes.

Matchmaking4U program opens on Nov. 9th, 2015.
After online registration, Step 2(additional information) is required to use MM4U service. 

Don’t miss a chance! Register Now!

If you have any questions and requests feel free to contact us.

SIMTOS secretariat
+82-2-3453-2721
b2b@komma.org