Thursday, July 30, 2015

SIMTOS Newsletter July - SIMTOS Story

What is SIMTOS?
▶ SIMTOS is a leading exhibition fair that contains compilation of every manufacturing technology and product trends.
SIMTOS has exhibitors categorized from planning stages to complete productions such as machine tools, parts, forming machines, welding, laser-cutting, cutting-tools, and etc. Furthermore, this fair exhibits every automation items: CAD/CAM, CAE, PLM, measuring equipments, solution, sensor, measurement controller, network parts, motors and software; and industrial robots designed for handling and controlling production system throughout specialized hall.
During SIMTOS 2014, 853 exhibitors from 33 different countries participated and displayed 7,050 products and technology.
Moreover, 100,351 visitors; average of 20,000 per day had been to SIMTOS. Further, 5‚400 multi-national buyers from emerging markets like Brazil and India were counted.


 There is research that corporations participating exhibitions like SIMTOS have better outcome of export. Many of Korean machine tool manufacturers utilize SIMTOS as marketing and research. Especially, corporations with rapid growth and exports have relative tendency to focus on SIMTOS.
From thesis ‘Trade fairs as an export marketing and research strategy: results from a study of Korean advanced machinery firms(2012)’ by Dr. Ronald V. Kalasfky, University of Tennessee.
“SIMTOS contributes a lot for apprehending world technology trend and cooperative firms.”
-Department of Product Design, Hyundai-Wia-
A large number of participation from oversea companies and buyers proves that SIMTOS has been devoting to internationalize Exhibition Industry.
-Department of Public Relations, KINTEX-
There is no doubt that SIMTOS is the representing exhibition in Korea. Effective Booth lay-out makes visitors and exhibitors easier to move around, find specific booth, secure insights.
-Tokyo Big Site, Satoshi Kimura-

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