Friday, December 26, 2014

SIMTOS 2014 in Review - Buyer Analysis

Embracing 361 Strategically Invited Buyers

Overseas Buyers Cross 5,000 Mark

The number of overseas buyers exceeded 5,000 for the first time in 
SIMTOS’ 30-year history.

According to the final tally, a total of 5,409 overseas buyers, including
361 strategically invited buyers, visited SIMTOS2014 for purposes
related to buying. Comparable figures in previous events were 4,567 in
2012, 2,856 in 2010 and 2,645 in 2008.

The five-day run of SIMTOS2014 generated US$2,300 million in
business contracts & consultations, exceeding the previous record-high
of US$1,866 million at SIMTOS2012.

The number of business consultation meetings reached around 80,000
cases. Business contracts & consultations made at meetings with
domestic buyers alone came to US$25.5 million during the
SIMTOS2014 period.

Contributing to the realization of greater-than-expected business results, SIMTOS2014 organizers arranged client customized business matchmaking with the invitation of 361 influential buyers, notably from newly industrializing

China topped the list of strategically invited buyers with 58, followed by India with 41, Turkey 36, Malaysia 25,Italy 22, and Brazil and the Philippines with 20 each.
These 361 buyers participated in a combined 1,085 business consultations with exhibitors at SIMTOS2014.
Please refer to the SIMTOS 2014 in Review for more detail.

Business Consultation Results by Themed Pavilion

Overseas buyers participated in a total of 849 business consultations at the six themed pavilions, while domestic buyers combined for 189 consultations. 
The largest share of business discussions with overseas partners was achieved in
the Parts, Materials & Motion Controls Pavilion at 441, which represented 51.9% of the total. The Metal Cutting & Die Mold Working Pavilion came second at 294 cases (34.6%), followed by the Tools & Related Equipment Pavilion with 86(10.25%).

Biz Meetings With Domestic Buyers

Business contracts and consultations with domestic buyers reached US$25.5 million and US$31.7 million, respectively.

According to a survey result, 24% of domestic buyers said the purpose of their participation was to buy products, 21.6% for survey of new products & technology trends.

Domestic Buyer Analysis

CEOs and members of boards of directors accounted for 20.5% of registered domestic buyers. Research institutes topped the list of domestic buyers by
business type at 25.5%, reflecting the technological orientation of Korean buyers. By region, buyers fromSouth Gyeongsang Province accounted for 29% of the
domestic buyers at SIMTOS2014. Gyeonggi Province took second place with 24%.

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